Open Graph Tag Generator
Generate perfect Open Graph meta tags for Facebook, LinkedIn, Twitter, and Pinterest.
What is the Open Graph Protocol?
The Open Graph protocol enables any web page to become a rich object in a social graph. Originally created by Facebook, it allows you to control how your content appears when shared on social media platforms like Facebook, LinkedIn, Twitter (X), and Pinterest. Without these tags, social networks will guess what content to show, often resulting in ugly or irrelevant previews.
Why Open Graph Tags are Essential for SEO
- Higher Click-Through Rates (CTR): Attractive previews with large images and clear titles get significantly more clicks than plain text links.
- Brand Control: You decide exactly what image and description represent your brand, rather than letting an algorithm pick a random image from your sidebar.
- Professionalism: Rich snippets make your content look authoritative and trustworthy in social feeds.
Key Open Graph Tags Explained
While there are dozens of tags, these four are required for every page:
1. og:title
The title of your object as it should appear within the graph (e.g., "The Ultimate Guide to SEO"). It should be concise (60-95 chars) and engaging.
2. og:type
The type of your object (e.g., "website", "article", "video.movie"). This changes how the content interacts in the feed.
3. og:image
An image URL which should represent your object within the graph. This is the most important tag for engagement. Recommended size: 1200x630 pixels (1.91:1 ratio).
4. og:url
The canonical URL of your object that will be used as its permanent ID in the graph (e.g., "https://www.imdb.com/title/tt0117500/").
Best Practices for Social Optimization
Always test your tags before publishing! Use the Facebook Sharing Debugger or our own Meta Tag Checker to verify that your tags are being read correctly. Remember that Twitter has its own "Twitter Cards" tags, but it will fall back to Open Graph tags if Twitter-specific ones are missing.